YouTube for Business
If you have been following this blog for a while you’ve heard me talk about the power of YouTube videos and how they can help people find your business.
It’s amazing how much easier it is to get your video to show up in the organic search results on the first page of Google than it is your webs site. To see a couple of my videos ranking on page one, go to Google and type in Where to Find Clients or Boston Marketing Consultant and click search. You’ll see them right there on the front page.
So, how can YouTube help you grow your business?
First, you need to understand that YouTube gets over 3 BILLION views a day – do the math and you’ll see that equates to over a Trillion views per year. And, this number is only going to keep on growing.
Second, if a picture is worth a thousand words, a video is worth 100 times that. Ever watch an infomercial?
Third, setting up a YouTube Channel for your business and posting your videos on it is completely free.
And last, YouTube is one on the best ways to market your products and services, get your name out there, become a leader in your industry and, the most important part, reach your target audience.
Showcasing Your Business Products and Services
The president of the Untied Regional Chamber of Commerce, Jack Lank, is always saying to me, “People do business with people they know”, and he’s right.
Having your videos on YouTube allows you to easily “get people to know you”, in particular, the people who are searching for the products and services you sell.
Your videos can:
- Tell people about you and your business
- Showcase your business location
- Feature your products, services and product lines
- Relay special offers
- Illustrate how people can get more from your products and services
- Give instructions on how to use your products and services
- Show people why they should choose your business (and you) over the competition
Setting Up Your YouTube Channel
Setting up a YouTube Channel is easy. Go to YouTube.com, click Create Account in the upper left-hand corner, fill in your information and click the “Create my account” button at the bottom of the page.
Once you confirm your account (via email) your Channel will be setup and you can start uploading videos.
You can see what my YouTube Channel looks like by clicking here: YouTube Channel Example
Creating Your Videos
Before you break out the camera and start shooting, take a few minutes to write down a script. Determine what the purpose of the video will be, how you will convey the message and what you want the person to do after they watch it.
Keep your videos short, focused and to the point. One topic per video works best and videos under 3 minutes in length get the greatest response.
Don’t Like Being in Front of the Camera?
No problem! You can create slideshow type videos right online at www.animoto.com.
Again, before you get started putting images together, script out your message and keep it on target. Remember that most of the images you find online are copyright protected and you must have permission to use them in your video.
There are several “royalty free” image websites that will allow you to use their stock photos, animations and graphics in your videos for an extremely reasonable price.
Get On YouTube and Get Found
Start today and get found. YouTube videos are changing the way people find products and services along with the businesses that sell them.
Take one step at a time. Create your YouTube Channel today and then schedule time in your calendar to create one video about your business.
See you on page one of Google!
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As always, I welcome your comments and feedback – please click the Leave a comment link below to share your thoughts.
Date: November 27, 2011
